Email Direct Marketing

Technical & marketing email services

• Preflight checklist - Timing, The details, The content, lists, testing, notifying team, send, analytics post send
• Template design - Subject line, pre-header text, personalisation, dynamic content, email layout, width, user experience, images, video, gifs, copy/tone, web fonts, mobile optimisation, calls to action, links, footer
• Email design testing - We test your Email until its perfect across 90+ email clients & devices, so you’ll know how your Email will look before it hits the Inbox.
• Spam testing - Stop wasting time and money on emails that don’t reach your subscribers. We check deliverability and measure results during pre-check.
• Email delivery and deliverability - measure delivery rates to know how many emails are accepted, how many bounce and when an email successfully arrives in the person’s inbox
• Expert analysis - Campaign review & consultation - Advanced report giving you insight into performance of your program. Action plan to help you implement changes.

Get the full service email experience

This service includes the following features:

• Design of subscription forms and a subscription page for the client’s site
• Design of email templates to be sent via an autoresponder to sign up customers successfully
• Design of an email newsletter template
• A/B testing of two separate newsletter executions to work out which is the most effective with the client’s user base
• Subscription list management, including sign-ups and duplicates, bounces, and unsubscribes handling
• Monthly production and mailing of the newsletter using content provided by the client
• The production of a monthly email report showing the total messages sent, delivered, opened, and bounced for each mail-out (you could also provide cumulative reports that show statistical behaviour over time)
• Plastyk knows Campaign Monitor inside and out